Oral-B Genius - New Electric Toothbrush with Revolutionary Intelligent Toothbrushing System

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With Oral-B GENIUS, everyone can brush their teeth exactly as professionals advise.

In autumn 2016, Oral-B will introduce Oral-B GENIUS in Russia, the world's first “smart” electric toothbrush that automatically detects brushing areas in sync with a smartphone and uses advanced 3D technology for combining reciprocating and pulsating movements.
The No. 1 toothbrush brand in the world [i] Oral-B represents a revolutionary innovation that fundamentally changes the standards in the field of oral care - the Oral-BGENIUS electric toothbrush with a unique brushing zone function that works “paired” with a smartphone via Free Oral-B App.
Using high-tech motion sensors located inside the device and the front camera of the smartphone, Oral-B GENIUS allows you to track brush movements and helps the user evenly clean all areas of the oral cavity without exception. The smartphone does not record or transmit video, so you can safely use the new option in the bathroom. Combined with advanced 3D brushing technology that combines the back and forth motion of the bristles with the ripple, and the unique Oral-B round nozzle, this feature helps to care for your oral cavity exactly as the world's leading dentists recommend.
Triple control: an individual approach to dental health
The study showed that up to 80% of respondents do not spend enough time on cleaning at least one area of the oral cavity, and 60% either do not brush their back molars at all, or do not do it thoroughly enough [ii]. In addition, up to 40% of right-handers do not pay due attention to the right side of the lower jaw [iii]. At the same time, the time spent is often not enough for a good cleaning of the oral cavity, even with the proper technique. Many people, using a manual brush, exert up to 5 times more pressure than dentists recommend, harming their gums.
The real-time toothbrush control system through the free Oral-BApp app helps Oral-B GENIUS users follow three key dental recommendations:
· Brush your teeth for at least two minutes,
· Correctly calculate the force of pressure,
· Cover all areas of the oral cavity.
Professional timer. Thanks to the countdown with the division into zones of the oral cavity, users of the Oral-B App application brush their teeth in accordance with the recommendations of dentists.
Pressure control. The pressure sensor protects the oral cavity, warning users with a light signal in cases when cleaning is carried out too aggressively, while the nozzle rotation speed is automatically reduced and the ripple is turned off. Oral-B toothbrushes are suitable for people with increased sensitivity and erosion of enamel, minimize unpleasant sensations during cleaning and help to remove more bacterial plaque.Thus, up to 93% of Oral-B GENIUS owners have adjusted excessive pressure to safe and effective [iv].
3Dtechnology cleansing. Oral-B patented technology combining pulsating rotational movements. The round brush head thoroughly cleans each tooth, capturing those areas of the oral cavity that a person usually misses, and providing the best cleaning result.
Ilya Konev, dentist, Oral-B expert: "High-quality daily brushing is the basis of all oral hygiene procedures, but for many years our patients could only guess about the effectiveness of their actions. The new Oral-B GENIUS electric toothbrush, together with the Oral-B App, uses innovative digital technologies to help people clearly see and understand what is happening during toothbrushing, as well as improve skills and improve results in real time. Now, Oral-B GENIUS owners can continue at home what they started in the dentist’s office: complete professional oral care".
Stylish and ergonomic
Smart travel case. It allows you to charge not only the brush itself, but also other USB devices, for example, a smartphone, thanks to a connector suitable for each voltage level. This simplifies any trip.
Reliable holder. Allows you to attach the smartphone to the mirror, ensuring the optimal use of technology for determining the position of the brush during brushing. At the same time, the holder is easily removed and secured repeatedly, which makes it a very convenient accessory for travel.
Lithium-ionic battery. Provides at least two weeks of operation of the device without recharging.
System personalized backlight Smartring It offers a choice of 12 colors, allowing you to change the visual appearance of the device through the Oral-B App, so that the process of brushing your teeth becomes more pleasant.
Stephen Squire, Director of International Marketing, Procter & Gamble: "Brush Oral-BGENIUSdeveloped with the participation of engineers Braun™ and leading dentists of the world, sets fundamentally new standards and radically changes the approach to daily oral hygiene. This is an important next step after the widespread use of electric toothbrushes. Two years ago, we announced plans to synchronize our devices with smartphones - and today the number of users of the Oral-BApp app has already exceeded the million mark. "
Oral-BGENIUS will go on sale in Russia in the middle of autumn 2016. The Oral-BApp app is now available for free on iTunes and GooglePlay.
More information on the official pages of the brand:
//www.everydayme.ru/teg/oral-b
//vk.com/insmiles
//www.instagram.com/be2xbetter/
//oralb-blendamed-institute.ru/

[i] Brand products are used by most dentists in the world (based on regular international P&G surveys among a representative sample of dentists, including in 2013-2015). [ii] P&G Motion Tracking Study Report Data. [iii] // www.ncbi.nlm.nih.gov/pubmed/25122979
//www.ncbi.nlm.nih.gov/pubmed/23248896
//www.ncbi.nlm.nih.gov/pubmed/25831599
//www.ncbi.nlm.nih.gov/pubmed/24073528
//www.ncbi.nlm.nih.gov/pubmed/26665291[iv.06.2012Janush et al., JDCP Volume 9, No. 7, November 2008

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