NIVEA "Effect of powder": a feeling of tenderness every day

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Tactile sensations play no less important role in our life than tastes, smells, sounds and visual images.

It’s so nice to hold your palm across silk fabric, touch fragile flower petals or stroke a fluffy cat! Women are especially susceptible to these feelings, so it is important for them to start their day with a feeling of gentleness and careful care. An incredibly gentle deodorant can give them Nivea"The effect of powder."
NIVEA Lab experts have created the innovative Powder Effect to provide women with a sense of comfort and confidence for the whole day. This deodorant not only protects against sweat and unpleasant odors, but also makes the skin so soft and delicate that you want to touch it again and again.

Michael Urban, Development and Development Manager, NIVEA Deo:
TOAolinic powder is a unique natural component with high absorbent and enveloping properties that help the deodorant instantly dry after application. The structure of kaolin consists of fixed micro-layers and soft compounds, so it absorbs an incredibly large amount of moisture and makes the skin soft and velvety. Deodorant-antiperspirant based on kaolin powder does not leave a sticky feeling, and also effectively cares for underarm skin.

Thanks to the unique formula with kaolin, also known as “white clay”, the “Powder Effect” dries instantly immediately after application, does not create a sticky feeling that usually causes discomfort, and visibly softens the skin. In addition, the deodorant effectively protects against odor and sweat for 48 hours, leaving no residue on clothing. The aroma of “Powder Effect” is a feeling of freshness of a summer day all year round. Bergamot, orange and mandarin give a boost of vigor and energy. Lily of the valley, geranium and jasmine make the fragrance feminine and incredibly delicate. And sandalwood, musk, tonka and vanilla add playful exotic notes to the composition.
Deodorant “Powder Effect” surrounds a woman with tenderness and makes the skin so soft that touching it becomes one of the most pleasant tactile sensations.
"The effect of powder" from NIVEA is presented in the Russian market in three forms - roller, spray and stick. The recommended price is 127 rubles, 161 rubles and 162 rubles, respectively.

About company
NIVEA is one of the world's leading brands in the field of skin care products, with the main goal of caring for consumers. Thanks to more than 105 years of experience and one of the most modern research centers, the company invariably presents innovative and high-quality cosmetics.

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