Creation

Tual de jouy: history and modernity

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Tual de jouy is a fabric with a characteristic monochromatic ornament, which Christian Dior loved so much. We recall the history of the Tuile de Jouy and consider how to use such a fabric today.

Lazzari

What is toile de jouy and how did this fabric and ornament appear?

Craftine

“Tual” translated from French means “fabric” or “canvas”. This word in France denotes, as a rule, natural cotton and linen fabrics. A "toile de jouy" would rather be written as a "toile de jouy," since Jouy here is a proper name.

Royal art palace

Initially, back in the XVIII century, such a fabric with a characteristic one-color ornament was produced at a factory in the village of Jouy-en-José near Versailles. The painting was based on Chinese porcelain, which was then popular in Europe. The motifs decorating the fabric depicted landscape sketches, small genre scenes, animals, still lifes, and illustrated ancient stories. The pattern was characteristic (and remains) of the repeatability of motives and the fact that more often (but not necessarily) they are all made in one color. Blue and its shades are usually used, as well as red, black, purple, green. The background is usually white, light beige, the color of an unbleached canvas. The tuile de jouy pattern is used not only for textiles, but also for ceramics, wallpaper and so on. Today, they are decorated not only with cotton and linen, but with almost any fabric and materials.


Test: how well you know the famous prints of fashion houses


Tual de Jouy and Dior

Dior

Popular in the world of high fashion, the pattern and fabric of the Tuile de Jouy owe Christian Dior. In preparation for the opening of his first haberdashery boutique in Paris on Montaigne Avenue, Dior invited Victor Granpier to decorate the room. Granpierre took as a basis pastoral scenes from a painting by Jean-Baptiste Yue. The whole boutique, which opened in 1947, was decorated with motifs in the spirit of the Tual de Jouy. Dior loved this ornament no less than a flower. Drawing toile de jouy has become one of the symbols of the brand.

Dior


Flower Girl: Christian Dior's Beauty Ideal


Classic ornament is trending again

Dior

Today Tual de Jouy is experiencing a new wave of popularity. The ornament appeared in the latest collections of Dior and not only. It is used by Acne Studios, Tibi, Oscar de la Renta, Twin-Set, Chloé and other brands. Moreover, the classic French print adorns not only fabrics: it can appear, for example, on knitted knitwear, bags and shoes. And still, the Tuile de Jouy is popular as a pattern for home textiles, including bedding, as a decoration for ceramics and wallpaper.

L'observeur du design


By the weather: dresses and overalls for a cool summer


What to sew from fabric toile de jouy?

Chloé

In fact, a fabric with a drawing of a toile de jouy can be used like any other textile with a plain floral ornament. Due to the fact that the pattern is now at the peak of popularity, it can be worn, both combining with something monophonic, and putting on it from head to toe.

  • Tual de jouy fabric will be good classic shirts and blouses.

Galeries lafayette / chloé

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Stand-Up Blouse
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Magazine: Burda 6/2017 Pattern: 101 A Sizes: 36 - 44 Want to feel like a real rock star? Then sew an elongated blouse with a stand-up collar ... 200 p. 99 p. Add to cart Want to feel like a real rock star? Then sew an elongated blouse with a stand-up collar ...
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V-neck blouse
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Magazine: Burda 10/2018 Pattern: 105 B Sizes: 34 - 44 The cover of this loose blouse with a V-neck and side cuts is quite concise, but there is ... 200 p. 99 p. Add to cart The cover of this loose blouse with a V-neck and side slits is rather concise, but there is ...
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Shirt cut blouse
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Magazine: Burda 11/2018 Pattern: 116 B Sizes: 36 - 44 A model of a shirt cut with sleeves on cuffs, a through fastener on hidden buttons and a yoke ... 200 р. 99 р. Add to cart Model of a shirt cut with sleeves on cuffs, a through fastener on hidden buttons and a yoke ...
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Shirt cut blouse
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Magazine: Burda 3/2019 Pattern: 113 A Sizes: 36 - 44 Boring classic: a white shirtless blouse shows all the traditional elements. At ... 200 p. 99 p. Add to cart Boring classic: a white blouse with a shirt cut shows all the traditional elements. When ...
  • Tual de jouy skirts are also beautiful, feminine, fluffy, with flounces and frills, and simpler and more strict in cut.

Dior / Duro Olowu

Layered Skirt
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Magazine: Burda 5/2012 Pattern: 111 Sizes: 34 - 44 The free top and the multi-tiered skirt with wide frills to the floor, which does not restrict movements, create an impression ... 10 r. Add to cart A free top that does not constrain movements and a multi-tiered skirt with wide frills to the floor create an impression ...
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Pencil skirt
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Magazine: Burda 5/2014 Pattern: 126 Sizes: 34 - 44 Elegant and at the same time not too strict: a pencil skirt with a floral pattern and a T-shirt, decorated with ... 200 r. 99 r. Add to cart Elegantly and at the same time not too strict: pencil skirt with a floral pattern and a t-shirt, decorated ...
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Skirt
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Magazine: Burda 10/2010 Pattern: 117 Sizes: 34 - 42 In a flared skirt with a belt of rep ribbon, you can easily jump over a couple of steps, ... 200 p. 99 p. Add to cart In a flared skirt with a belt of rep ribbon, you can easily jump over a couple of steps, ...
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Tight skirt
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Magazine: Burda 9/2018 Pattern: 110 A Sizes: 36 - 44 The discreet design of a narrow skirt allows a wonderful floral print to show itself in the whole grand ... 200 r. 99 p. Add to cart Discreet design of a narrow skirt allows a wonderful floral print to show itself in all the great ...
  • And of course the dresses! First of all - dress-shirts and romantic models, but not only. For example, this laconic Paul & Joe dress very much revives a classical French pattern.

Oscar de la Renta / Paul & Joe

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Maxi dress
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Magazine: Burda 6/2018 Pattern: 110 A Sizes: 36 - 44 In the summer I want my shoulders to be open! To do this, a maxi dress with a tropical print provides ... 200 p. 99 p. To cart In the summer, I want the shoulders to be open! To do this, a tropical print maxi dress has a ...
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Knit midi dress
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Magazine: Catalog Burda Fall-Winter / 2018/2019 Pattern: 6362 Sizes: 34 - 44 Simple, but at the same time spectacular knitted dress with a detachable skirt with a smell. 200 р. 99 р. Add to cart Simple, but at the same time spectacular knitted dress with a detachable wrap skirt.
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V-Neck Shirt Dress
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Magazine: Burda 4/2019 Pattern: 104 A Sizes: 36 - 44 A new twist: the button closure on our V-neck shirt dress moved to the back ... 200 r. 99 p. To the basket A new twist: the button closure on our V-neck shirt dress moved to the back ...
  • Best-seller
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Wrap Maxi Dress
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Magazine: Burda. Summer dresses 1/2019 Pattern: 11 Sizes: 34 - 42 Romantic and seductive: a long wraparound dress on spaghetti straps with a millefleur pattern ... 200 р. 99 р. Add to cart Romantic and seductive: a long, wraparound dress on spaghetti straps with a millefleur pattern ...
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V-neck shirt dress
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Magazine: Burda 5/2019Sample: 106Sizes: 34 - 44Made with lace braid along the neck, sides and cuffs, this colorful dress-shirt on ... 200 r. 99 r. Add to cart Trimmed with lace braid along the neck, sides and cuffs, this colorful dress-shirt on the ...
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Dress with american armholes
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Magazine: Burda 5/2019 Pattern: 101 Sizes: 34 - 44 A flowing dress with a flying skirt and American armholes seductively exposing shoulders, all ... 200 р. 99 р. Add to cart Flowing dress with a flying skirt and American armholes seductively exposing shoulders, all ...
  • Trousers are also sewn of fabric with such a pattern - both light and suitable for the cold season.

Oscar de la Renta / Dior

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Denim Pants
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Magazine: Burda catalog Spring-Summer / 2017 Pattern: 6543 Sizes: 32, 34 - 44, 46 Skinny pants in denim style made of bio-elastic fabric. SIZE 32−46You will need: Pants A. Denim with ... 200 p. 99 p. Add to cart Skinny pants in denim style made of bio-elastic fabric. SIZE 32−46You will need: Pants A. Denim with ...
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Pants Pipes
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Magazine: Burda 9/16/2016 Pattern: 111 Sizes: 34 - 42 Pants-pipes with embossed seams, a high belt and a back yoke unusually slim and long ... 200 r. 99 r. Add to cart Pants-pipes with embossed seams, a high belt and a back yoke unusually slim and long ...
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7/8 wide pants
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Magazine: Burda 4/2019 Pattern: 111 Sizes: 72, 76, 80, 84, 88 Wide 7/8 trousers are what you need when you want to be truly relaxed! B ... 200 p. 99 p. To basket Wide 7/8 trousers - what you need when you want to be truly relaxed! B ...
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Belt pleated trousers
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Magazine: Burda 6/2019 Pattern: 114 Sizes: 34 - 44 Thanks to the pastel pink shade, straight classic style pants with pleats at the waist and type ... 200 r. 99 r. Add to cart Thanks to a pastel pink hue, straight trousers of a classic style with pleats at the waist and type ...
  • Also - jackets and coats.

Asos / dior

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Slim Fit Jacket
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Magazine: Burda 8/2019 Pattern: 106 Sizes: 36 - 44 Elegant collar with lapels plus a sports belt - elements of a blazer and jeans jacket ... 200 р. 99 р. Add to cart Elegant collar with lapels plus a sports belt - elements of a blazer and jeans jacket ...
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Jacket with a shawl collar
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Magazine: Burda 5/2019 Pattern: 116 Sizes: 72, 76, 80, 84, 88 A straight jacket with a shawl collar, fastened with one button, is useful to you as in the office, ... 200 p. 99 p. Add to cart A straight jacket with a shawl collar fastened with one button is useful to you as in an office, ...
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Jacquard coat
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Magazine: Burda 8/2019 Pattern: 105 Sizes: 36 - 44 A shining jacquard with a graphic pattern in the shape of a tiger and a classic cut turn this fitted ... 200 р. 99 р. Add to cart Shining jacquard with a graphic tiger pattern and classic tailoring make this fitted…
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Blazer coat
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Magazine: Burda 5/2017 Pattern: 101 Sizes: 36 - 44 Classic lines plus elegant details - cuts on the sides and sleeves, as well as ties at the waist ... 200 r. 99 p. Add to cart Classic lines plus elegant details - cuts on the sides and on the sleeves, as well as ties at the waist ...
  • Plus - something for the home, for example, bedding. Tips from this collection will help you stitch it:

Do-it-yourself sewing bedding: a selection of tips and workshops


Preview photo: Oscar de la Renta

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Watch the video: Cruise 2019 Show - Savoir-Faire: Toile de Jouy (December 2024).