The humble charm of the bourgeoisie: 2018 cruise collection by Max Mara

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The new collection of the famous brand is filled with such restrained chic and balanced originality that the images literally balance on the border of architecture and tailor's art!

We mentioned architecture not by chance: the inspiration for the collection was Irish architect and designer Eileen Gray. A quick glance at Eileen’s wardrobe (and, of course, work) is enough to get a special feeling of functionality, almost masculine asceticism and clarity of lines.
It is easy to believe that she would have liked men's shirts, laconic coats, strict maxi-length skirts, loose feminine trousers, elegant suits. Indeed, in this collection of femininity there is extremely little femininity, and where it is still present, they completely measured out a drop, because it is absolutely not about gender, but about asceticism.
The collection has a distinct sea note: deep and cold blue, stripes, rope belts. Perhaps this accent is the only thing that reminds us that this collection is cruise, but even without emphasized cheerfulness and carelessness, it carries an extremely solid charge, albeit with a touch of melancholy.