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If this name seems strange and pretentious to you, everything is fine, it should be so! Nevertheless, it was he who filled the magazines, instagrams and blogs - and is unlikely to go out of fashion in the foreseeable future.
Photo: The Kitchen, Sight Unseen, Glossier
I must admit that the Pantone Color Institute has decently spoiled us with its annual mind-blowing palettes, in which each name is like a line from the poetry of the Silver Age: Jasmine Green, Sugar Plum, Pink Peacock and so on. Therefore, for those who are interested in fashion and style, the name millenial pink may sound almost familiar - and yet, you will not find a shade with this name in any palette.
We reveal the mystery of millennial pink in questions and answers!
What is this color?
The phenomenon of millennial pink is so impressive that even those publications that are hardly specialized in fashion are interested in it. For example, The Guardian embarrassingly describes this color as "a grapefruit shade of apricot salmon" - and, of course, immediately adds that this is not accurate!
Photo: ShopStyle, Pantone, Dermstore
In fact, millennial pink is the collective name for a number of shades of pink, which for several years have been enjoying almost inexplicable popularity. These are gentle tones, of varying degrees of pinkish, powdery, nude pink or, conversely, pink nude.
Where did he come from?
Someone says that it all started in 2014 with Wes Anderson’s film “The Grand Budapest Hotel”, in which pink played an important role in the surroundings of a kind of retro kitsch.
Photo: foxmovies.com
Others are convinced that the same contribution to the popularity of millennial pink was made by the same Pantone with its Rose Quartz, which ruled the ball in 2016, and in addition, one of the shades included in millennial pink, Pale Dogwood, also appeared in the list of flowers in spring 2017 .
Why millennial?
Photo: Farfetch, Bytezza, Bruno Barbazan
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As you know, millennials are the representatives of a generation of people born in the late 80s - early 90s, those who grew up in the era of the rapid development of the Internet, social networks and mobile gadgets. It was the millennials (for some unknown reason) that lifted these shades of pink to the absolute, giving rise to a trend that has since been tried on by all the stars of the film and music industries, as well as trendsetters on Instagram and Tumblr.
How to wear millennial pink?
Photo: Farfetch, J. Crew, Mansur Gavriel
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This is the same color that gravitates toward absolute dominance, so if you like the trend, it will be best to put on shades included in the millennial group from head to toe - it is impossible to overdo it, and thanks to the muffled and delicate colors you will not be the brightest stain all over the street.
Photo: Mansur Gavriel, Whistles, Pop & Suki
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Perhaps the popularity of millennial pink is also affected by the fact that it goes to absolutely everyone, almost regardless of color type. If you are Spring or Autumn, choose warmer, skin tones, if you are Winter or Summer - the most saturated shades will suit you perfectly.
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